Helpful staff. Decently clean place. Fridge in a room.
Rather modest double rooms: small, not too many accessories or furniture (1 chair per room). Better bring shampoo/conditioner/toothpaste with you - it will come at additional charge. I had a window to a noisy street without proper sound isolation. 10-12 minutes walk from nearest subway station (which is not few by Seoul standards).
A stay at Hotel Prima places you in the heart of Seoul, within a 5-minute drive of Dosan Park and Apgujeong Rodeo Street. Featured amenities include complimentary wired Internet access, a 24-hour business center, and complimentary newspapers in the lobby. Free self parking is available onsite.